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Tools & processes I use to increase my clients' bottom lines. Get free access!
I provide growth strategy and execution, with thorough research and high velocity testing to get traction fast.
I only work with a few clients at a time, in 3 to 6 months engagements. I charge premium rates (2500-5000€/mo) and deliver premium results.
Can you apply for my services?
Yes, if you are a 7-figure (and up) digital business (eCommerce, SaaS, digital services, online communities).
How to apply?
You start by ordering a (paid) Growth Diagnostic:
only 990 €
Hi, and welcome to the Growth Marketing Blueprint (-:
Since you're reading this I'll assume you wish to grow an online asset. Whatever this asset is (eCommerce store, SaaS product, blog, online community, service business, emailing list, social media profile, YouTube following, etc.) this course will sharpen your strategic thinking and help you:
This is a tall order I know. I am not saying any of it is hard per say, but you'll have to put in the work. If you're looking for quick wins or a to-do list readily applicable to your business, look elsewhere (hint: it does not exist).
Executing best practices or copying the competition will only carry you so far (if anywhere at all). The only way forward... is through. You'll have to internalize the process of growth and make it your own. Only then will you be able to maintain the mental fortitude to carry out your long-term strategic plans while constantly shifting your growth tactics to better fit the ever-evolving market.
You also need to accept failure. Because you will fail. A lot. Which is normal. Were you able to ride a bike the first time you tried (and no, training wheel don't count)? Of course not. There is always a learning curve.
I particularly like this quote from Thomas A. Edison:
I have not failed. I’ve just found 10,000 ways that won’t work.
Because the only way to find the best avenues for growth... is to try them. The only way you can fail is by not trying anyting at all. This course will teach you how to pick growth tactics and measure success at every level.
If you are not willing to risk the unusual, you will have to settle for the ordinary.
This quote - this time from Jim Rohn - illustrates the mindset 95% of successful people and businesses share: you have to take risks and keep challenging the status quo to succeed. And it won't be limited to marketing activities.
Indeed I take a very (very) broad approach to growth marketing. Marketing is just what the end customer sees; but it is the result of many choices made in different areas of your business or project. If you're serious about growth you'll need to implement a growth culture throughout the business, not just on the marketing side - or risk limiting yourself in terms of results as well.
You may have noticed that I refer to the online asset your want to grow as your own and that I mentioned "your business" several times; don't let it bother you though: whether you are an agency or a marketer on the team (and this is not your own asset) and whether or not the asset belongs to a business, this course still applies to your situation. I'm just referring to the most common situation for simplicity's sake.
This also means implementing consequential change will take considerable work. And for that you'll need to carefully prepare a growth plan that will impact every aspect of your business. Big goals = big plans = big rewards.
Over the years - through client engagements, thorough research and implemention within my own business - I've identified 9 pillars of growth. Each and every one of these pillars represents a different aspect of your business that contributes to growth.
You'll see that every single pillar can be implemented in many different ways. The purpose of this course is to introduce you to the 9 areas for growth and to show you how you can leverage this know-how to create your own path to sustainable growth. There are many ways to succeed, and you'll have to find your own.
I've divided this course into 9 modules (1 module per pillar), plus an extra module dedicated to CRO (conversion rate optimization). CRO is incredibly versatile, and you'll quickly come to realise that applying a culture of continuously measuring, researching and testing is the most reliable path to growth.
Without further adue let me introduce these 9 pillars of growth.
Any growth activity takes time. It can be hard to stay motivated and carry on when you're already overworked. You need to make the process as enjoyable as possible.
Average doesn't win. You need to create value to be able to grow sustainably. This requires a strong and differentiated value proposition.
Businesses rarely stumble upon success, they thoroughly plan, commit and execute. It all starts with a plan, and your ability to stay on track.
The platform is the infrastructure (often a website) you'll use to communicate, sell and server customers. Don't settle for good enough, optimize constantly: this is how your audience will perceive and judge your activities.
Buyers rely more and more on their network when making purchase decisions. To sell to them you need to enter their sphere of influence: you need a brand.
While it's true the customer is king you must not let them walk all over you. Striking the right balance can be hard sometimes: you must maintain good customer relationships and develop customer intimacy, while saying no when you must (or want to).
You can't scale your business and deliver consistently without implementing processes. When you reach a certain velocity you'll need to systematise tasks to unlock your growth potential.
You can't be everywhere, do everything. You should spend your time where your contribution is most valuable and delegate or outsource everything else.
You need to adopt a margin mindset and take the pulse the business (its cash flow, its revenue streams). Any change in this area of the business can make a huge difference but proceed with caution
Experimention is integral to the growth process. It is a fail-safe preventing you from making bad assumptions and damaging your growth potential. Every change to any area of your business should be systematically tested before being implemented. This meticulous process of measuring, researching, testing will ensure you are always improving.
© Copyright 2021 Thomas Porhel from happyWeb