Service presentation

Easyparapharmacie

Objectifs

• Identifier les forces et faiblesses du site
• Évaluer les facteurs influençant la décision d’achat
• Créer la base du plan de refonte (pour la migration vers Magento 2)

24 Juillet 2020

1. Diagnostic Stratégique
2. Plan de Collecte
3. Carte d’Acquisition
4. Audience et Marché
5. Analyse Page à Page
6. Navigation sur le Site

Who I am, what I do

1. Objective
2. Scope of Service
3. Case Studies
4. Pricing

My mission

Increase your bottom line.

I optimize your primary KPI and get you:

• more customers (conversion rate)
• more transactions (retention rate)
• more margin / revenue (value per sale)

Your problem

You are leaving money on the table.

Common causes:

• You are scaling your paid acquisition, which brings down your conversion rate
• You have no segmented strategy (one-size-fits-all approach => you optimize for the average visitor)
• Your site is not ready for massive scale in its current state (conversion rate too low)
• Your bottom line took a hit after a redesign (or you are preparing a redesign)

My solution

I use marketing research, CRO and data science to optimize your main KPI.

How does it work?

• I take the lead on all growth activities
• I plan, build, launch and monitor AB & AI tests
• All tests are backed up by a thorough research program
• I implement a framework to pilot growth and make informed decisions

My experience

• 8 years experience as CRO lead for agencies
• 200+ sites optimized (eCommerce, B2B, SaaS, communities) in 10 years
• 1000s tests ran across many industries, at every stage of growth
• I do it all from strategy to coding (and also work with a team of specialists)
• I am familiar with most popular CMS and use these tools on a daily basis:

Client & agency references

I’ve been working for several months with Thomas on A/B testing for some of our clients at my web development agency, and he has always gone above and beyond to make sure our designs for tests are mobile friendly and seamless experiences for users. He has done a great job of recommending new tests that lead toward more conversions, and I’ve appreciated each suggestion because he does the heavy lifting. I almost feel there isn’t anything Thomas can’t do when it comes to trying new things on my sites. Highly recommend this service, and I’ve been extremely happy with customer service and the individual attention he gives our company.

Heather Alvis

Business Analyst, Scandia Consulting

Working with Thomas, was great. His attention to detail and through process was very impressive that I have not seen many optimization specialists match.

Bobby Hewitt

Founder, Creative Thirst

It’s been a pleasure working with Thomas for nearly two years now, as he has helped us optimize conversion pathways for our e-commerce site. He has a deep understanding of how people interact with websites. He is able to translate quantitative and qualitative insights into hypotheses, make specific recommendations based on these hypotheses, and has the technical know-how to properly A/B test his hypotheses. If you need assistance improving your site, to convert more visitors into paying customers, this service is for you.

Aaron Fox

CMO, Primal Blueprint

Thomas is working as CRO Consultant for BeamPulse, a Spinoff of my Lab, delivering online marketing services to major organisations in France and Europe. Thomas is an outstanding digital marketing expert, he has a broad understanding of online business and he is delivering top-class advise to increase the online performance of web applications.

Pierre-Alain Muller

Vice-President, BeamPulse

I hired Thomas to help me out with some landing page development. What he did was great stuff. If was on brief and he added a lot of value from his experience. The work has stood the test of time and the landing pages are still winning on conversion tests.

Hendrik Vos

Founder, Online Business Builders

Thomas has a great understanding of conversion optimisation and he is willing to go the extra mile with his clients. I would highly recommend him (and I seldom say that).

Ronan Leonard

Founder, Blackjack Nights

What’s included?

1. Objective
2. Scope of Service
3. Case Studies
4. Pricing

Growth Strategy

I examine your business model and identify opportunities for growth at every level of your business.

If you are not willing to risk the unusual, you will have to settle for the ordinary. Jim Rohn

Sample deliverables:

• Brand Analysis
• Market Review
• Buyer Personas
• Acquisition Map
• Content Strategy
• Funnel Audit
• Heuristic Check
• Behavioral Analysis
• Scaling Strategies

Conversion Optimization

I analyze your funnel performance then test and implement tactics to increase your conversion baseline.

I have not failed. I’ve just found 10,000 ways that won’t work. Thomas A. Edison

Sample deliverables:

• AB & AI testing program
• Funnel building & landing pages
• Site speed optimization
• Automation & lead nurturing
• Real-time marketing
• Ideation & prioritization
• Revenue optimization

Data Science

I audit and consolidate your data pipelines so you don’t have to rely on guesswork to pilot your business.

If you can’t measure it, you can’t improve it. Peter Drucker

Sample deliverables:

• KPI dashboards
• Data instrumentation
• Google Analytics configuration
• Custom tagging & scripting

Case Studies

1. Objective
2. Scope of Service
3. Case Studies
4. Pricing

Top Chaleur

+44 transactions within 3 months

The Spanish Group

+21% quotes within 1 month

The Spanish Group is a US-based company providing professional translation services for English and Spanish speakers. Their website thespanishgroup.org provides a secure environment for visitors to order professional translations online. They position themselves as a super-fast service and visitors have the option to select “same day delivery” when they order

Invest in your growth

1. Objective
2. Scope of Service
3. Case Studies
4. Pricing

Growth Diagnostic

Get an unbiased expert perspective on your growth trajectory & options

I’ll run a macro-level audit of your online assets and data pipelines, and recommend the best course of action for sustainable growth. Findings delivered as a report and thoroughly discussed via conference call.

What you’ll get:

• Strategic review of your acquisition strategy & conversion funnels
• Bare-bones growth acceleration & optimization roadmap
• Recommended data collection plan for actionable insights

Every client engagement starts with a Growth Diagnostic.

Growth Acceleration Program

All-inclusive CRO service

How does it work?

• 4-6 months engagement with tests launched every week
• 10% control group un-tested and un-optimized for the duration (and changes not implemented)
• Pricing based on testing velocity: medium velocity (6-8 tests/mo) at 2800€/mo or high velocity (12-15+ tests/mo) at 3550€/mo
• Payment at beginning of month. 10% off if entire engagement paid upfront.
• ROI-positive or your money back

Alternate services

• Growth Audit (one-off): thorough audit of all factors impacting conversion on your site, it includes all research deliverables that usually occur during the Growth Acceleration Program. It can be complemented by a follow-up testing program. Starts at 4500€
• Strategy & Coaching Retainer (retainer): education and coaching monthly service, with performance monitoring, strategic advice and ongoing education on how to run an effective CRO program. I also provide high level support whenever you’re stuck. 1800€/mo