Privacy Preference Centre

These cookies are required for the site to work and therefore can't be removed: Grav session cookie (necessary, cannot be removed), Google Tag Manager to manage cookie preferences (activated after consent has been given).

Third-party tools used to monitor performance and improve the user experience: Google Analytics, Google Optimize.

Widgets added to the site to provide additional features: LinkedIn, Facebook, Calendly, Youtube.

Are you ok with optional cookies? They let me give you a better experience and improve the content I publish on this site.

Your cookie settings have been updated

Who I am, what I do

  1. Objective
  2. Scope of Service
  3. Case Studies
  4. Pricing

My mission

Increase your bottom line.



I optimize your primary KPI and get you:

  • more customers (conversion rate)
  • more transactions (retention rate)
  • more margin / revenue (value per sale)

Your problem

You are leaving money on the table.



Common causes:

  • You are scaling your paid acquisition, which brings down your conversion rate
  • You have no segmented strategy (one-size-fits-all approach => you optimize for the average visitor)
  • Your site is not ready for massive scale in its current state (conversion rate too low)
  • Your bottom line took a hit after a redesign (or you are preparing a redesign)

My solution

I use marketing research, CRO and data science to optimize your main KPI.



How does it work?

  • I take the lead on all growth activities
  • I plan, build, launch and monitor AB & AI tests
  • All tests are backed up by a thorough research program
  • I implement a framework to pilot growth and make informed decisions

My experience

happyWeb
  • 8 years experience as CRO lead for agencies
  • 200+ sites optimized (eCommerce, B2B, SaaS, communities) in 10 years
  • 1000s tests ran across many industries, at every stage of growth
  • I do it all from strategy to coding (and also work with a team of specialists)
  • I am familiar with most popular CMS and use these tools on a daily basis:

Google Analytics Google Optimize Google Tag Manager Google Data Studio Hypertune Hotjar Amplitude

Client & agency references

Reiko Jeans Fabulessly Frugal Stray Digital Cflou BeamPulse Care by Caré C Discount Conversion Boosters Électro Dépôt Ikea Job Marketing Vente Orange Outlandish Pinks & Greens Primal Blueprint Terra Hominis The Spanish Group Tryba Easy Parapharmacie Fazup

I’ve been working for several months with Thomas on A/B testing for some of our clients at my web development agency, and he has always gone above and beyond to make sure our designs for tests are mobile friendly and seamless experiences for users. He has done a great job of recommending new tests that lead toward more conversions, and I’ve appreciated each suggestion because he does the heavy lifting. I almost feel there isn’t anything Thomas can’t do when it comes to trying new things on my sites. Highly recommend this service, and I’ve been extremely happy with customer service and the individual attention he gives our company.

Heather Alvis

Business Analyst, Scandia Consulting

Working with Thomas, was great. His attention to detail and through process was very impressive that I have not seen many optimization specialists match.

Bobby Hewitt

Founder, Creative Thirst

It’s been a pleasure working with Thomas for nearly two years now, as he has helped us optimize conversion pathways for our e-commerce site. He has a deep understanding of how people interact with websites. He is able to translate quantitative and qualitative insights into hypotheses, make specific recommendations based on these hypotheses, and has the technical know-how to properly A/B test his hypotheses. If you need assistance improving your site, to convert more visitors into paying customers, this service is for you.

Aaron Fox

CMO, Primal Blueprint

Thomas is working as CRO Consultant for BeamPulse, a Spinoff of my Lab, delivering online marketing services to major organisations in France and Europe. Thomas is an outstanding digital marketing expert, he has a broad understanding of online business and he is delivering top-class advise to increase the online performance of web applications.

Pierre-Alain Muller

Vice-President, BeamPulse

I hired Thomas to help me out with some landing page development. What he did was great stuff. If was on brief and he added a lot of value from his experience. The work has stood the test of time and the landing pages are still winning on conversion tests.

Hendrik Vos

Founder, Online Business Builders

Thomas has a great understanding of conversion optimisation and he is willing to go the extra mile with his clients. I would highly recommend him (and I seldom say that).

Ronan Leonard

Founder, Blackjack Nights

Reload?