Who I am, what I do
- Objective
- Scope of Service
- Case Studies
- Pricing
My mission
Increase your bottom line.
I optimize your primary KPI and get you:
- more customers (conversion rate)
- more transactions (retention rate)
- more margin / revenue (value per sale)
Your problem
You are leaving money on the table.
Common causes:
- You are scaling your paid acquisition, which brings down your conversion rate
- You have no segmented strategy (one-size-fits-all approach => you optimize for the average visitor)
- Your site is not ready for massive scale in its current state (conversion rate too low)
- Your bottom line took a hit after a redesign (or you are preparing a redesign)
My solution
I use marketing research, CRO and data science to optimize your main KPI.
How does it work?
- I take the lead on all growth activities
- I plan, build, launch and monitor AB & AI tests
- All tests are backed up by a thorough research program
- I implement a framework to pilot growth and make informed decisions
My experience
- 8 years experience as CRO lead for agencies
- 200+ sites optimized (eCommerce, B2B, SaaS, communities) in 10 years
- 1000s tests ran across many industries, at every stage of growth
- I do it all from strategy to coding (and also work with a team of specialists)
- I am familiar with most popular CMS and use these tools on a daily basis:
Client & agency references
I've been working for several months with Thomas on A/B testing for some of our clients at my web development agency, and he has always gone above and beyond to make sure our designs for tests are mobile friendly and seamless experiences for users. He has done a great job of recommending new tests that lead toward more conversions, and I've appreciated each suggestion because he does the heavy lifting. I almost feel there isn't anything Thomas can't do when it comes to trying new things on my sites. Highly recommend this service, and I've been extremely happy with customer service and the individual attention he gives our company.
Heather Alvis
Business Analyst, Scandia Consulting
Working with Thomas, was great. His attention to detail and through process was very impressive that I have not seen many optimization specialists match.
Bobby Hewitt
Founder, Creative Thirst
It's been a pleasure working with Thomas for nearly two years now, as he has helped us optimize conversion pathways for our e-commerce site. He has a deep understanding of how people interact with websites. He is able to translate quantitative and qualitative insights into hypotheses, make specific recommendations based on these hypotheses, and has the technical know-how to properly A/B test his hypotheses. If you need assistance improving your site, to convert more visitors into paying customers, this service is for you.
Aaron Fox
CMO, Primal Blueprint
Thomas is working as CRO Consultant for BeamPulse, a Spinoff of my Lab, delivering online marketing services to major organisations in France and Europe. Thomas is an outstanding digital marketing expert, he has a broad understanding of online business and he is delivering top-class advise to increase the online performance of web applications.
Pierre-Alain Muller
Vice-President, BeamPulse
I hired Thomas to help me out with some landing page development. What he did was great stuff. If was on brief and he added a lot of value from his experience. The work has stood the test of time and the landing pages are still winning on conversion tests.
Hendrik Vos
Founder, Online Business Builders
Thomas has a great understanding of conversion optimisation and he is willing to go the extra mile with his clients. I would highly recommend him (and I seldom say that).
Ronan Leonard
Founder, Blackjack Nights
