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Thomas Porhel ♦   CRO Expert, Agency Manager, Small Business Owner

Thomas Porhel
CRO Expert
Agency Manager
Small Business Owner
Since 2012
About me

Join to access
free resources &
grow your business

Growth Planner Roadmap your way to more revenue

Growth Checklist Tactics to boost your conversion rate

Curated Content The right content, at your fingertips

Ask A Question Get the answers you need to grow

Forever Free
Leave Anytime
100% Actionable

Latest posts

CRO Toolkit

Shopify CRO Checklist

See how much better your site could perform, get your Shopify CRO score

Your CRO performance measured through 50+ action items. See what you're doing right and what you could do to improve your conversion optimization score.

Each checklist item is paired with detailed implementation instructions to boost your conversion rate and store revenue.

Grab the CRO Checklist
Growth Marketing Course

Shopify Growth Planner

You don't know how to go about getting more conversions? No sweat, I share my own Playbook with you.

While the Growth Course introduces you to broad growth strategies, the Optimizer's Playbook gets into the nitty gritty details of how to execute your growth plan.

This set of tactics and insights - delivered as short pieces of actionable advice - will continuously feed your growth roadmap.

Peak inside the playbook
Optimizer's Playbook

Shopify Playbook

You want to learn how to grow your business online? Great, these videos are made for you.

Above all else increasing your online revenue is a process. You can't expect significant results without the proper methodology, knowledge, and a truckload of hard work.

These videos present the 9 pillars of growth and provide the strategic know-how you'll need to gain traction as soon as you take action.

Watch growth videos
Marketers' Forum

Ask a Question

Growing businesses is hard; so why don't you share the load with fellow marketers and business owners?

On this public forum you can discuss with your peers the challenges you face, it's nice to know you're not alone. And you can ask for help when you are stuck; chances are the community has already solved your current problem.

In here members support and cheer each other on their journey to higher income.

Enter the forum

About me

Iโ€™m Thomas. I am a CRO & growth professional first, a creator of digital products second, and an entrepreneur always. Through this site I share my passion for all things digital.

I work from home - currently in Montpellier, France - and Iโ€™ve been working as a remote CRO freelancer for 10 years. To me there is nothing more satisfying than telling a client: โ€œfrom now on youโ€™ll get double the revenue every monthโ€.

I have increased conversions & maximised revenue for big brands & startups alike, across many industries. I focus on digital businesses: eCommerce (Shopify, Magento, etc.), online services & platforms, SaaS & other digital products.

I co-founded and currently manage happyWeb, a SaaS business providing software for web agencies.

My skillset

  • Buying/conversion psychology, CRO theory & process
  • AB/AI testing know-howI have implemented more than 500 tests
  • Data collection / interpretation(Google Analytics, Tag Manager, Data Studio)
  • Conversion-focused design principles, UX-UI wireframing
  • Persuasive writingI'm no copywriter but I can write to convert
  • CodingI handle frontend development well (html, css, javascript)
  • Inbound marketingTraffic generation with content marketing
  • Automation & lead nurturingI've built & automated many conversion funnels of the years
  • Communication & project managementI have hired, trained & managed a team of savvy web experts for many years


I love listening to audiobooks (2-3 books a week) & rock music (check out my favorite band FT Island!), writing fiction (although I am seriously bad at it) & traveling (though I haven't been able to travel lately...).

Growth Marketing Course

Growth Marketing Services

  • All-inclusive CRO service

    I deliver growth strategy and execution, with thorough research and high velocity testing to get traction fast.

  • AB testing services

    I manage a team of digital marketers who design, build & launch AB tests within 48 hours of the initial brief.

  • Growth coaching

    I provide strategic support and train you & your team so you can implement your growth roadmap on your own.

  • Custom engagement

    I fix your data or conversion problems with conversion audits, data measurement plans & implementations, etc.

Check out my services