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Thomas Porhel ♦   Growth Marketing Strategist

Thomas Porhel

Hi there,

I’m Thomas. On this blog I publish articles, lessons and free resources on how to run and scale a digital business (especially Shopify eCommerce sites).

I am a CRO & growth professional first, a creator of digital products second, and an entrepreneur always. Through this blog I share my passion for all things digital.

If you sell or wish to sell products or services online you might want to read my blog, check out my free CRO tools or follow me on social media.

Latest posts

Growth Course

Growth Marketing Course

You want to learn how to grow your business online? Great, this course is made for you.

Above all else increasing your online revenue is a process. You can't expect significant results without the proper methodology, knowledge, and a truckload of hard work.

This course first describes the process, then provides the know-how you'll need to get traction: 9 pillars of growth, CRO & prioritization framework, step-by-step tutorials.

Take the FREE course

About me

I work from home - currently in Montpellier, France - and I’ve been working as a remote CRO freelancer for 10 years. To me there is nothing more satisfying than telling a client: “from now on you’ll get double the revenue every month”.

I have increased conversions & maximised revenue for big brands & startups alike, across many industries. I focus on digital businesses: eCommerce (Shopify, Magento, etc.), online services & platforms, SaaS & other digital products.

I co-founded and currently manage happyWeb, a web agency that provides growth marketing & CRO services for agencies. I also started 2 SaaS businesses.

My skillset

  • Buying/conversion psychology, CRO theory & process
  • AB/AI testing know-how - I have implemented more than 500 tests
  • Data collection / interpretation (Google Analytics, Tag Manager)
  • Conversion-focused design principles, UX-UI wireframing
  • Persuasive writing - I'm no copywriter but I can write to convert
  • Coding - I handle frontend development well (html, css, javascript)
  • Inbound marketing - traffic generation with a focus on social media
  • Communication & project management: I have hired, trained & managed a team of savvy web experts for many years

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I love listening to audiobooks (2-3 books a week) & rock music (check out my favorite band FT Island!), writing fiction (although I am seriously bad at it) & traveling (though I haven't been able to travel lately...).

Growth marketing services

I take 2 or 3 client engagements at a time, no more. Each engagement lasts 3 to 6 months. I only work with 7-figure (and up) businesses. I increase eCommerce conversion rates for sites selling products or services online (e.g. Shopify, Magento, etc.).

I provide growth strategy and execution, with thorough research and high velocity testing to get traction fast.

I don't hold back. I give each and every client my total attention.