Growth Marketing Strategist

Hi there,

I’m Thomas. On this blog I publish articles, lessons and free resources on how to run and scale a digital business (especially Shopify eCommerce sites).

I am a CRO & growth professional first, a creator of digital products second, and an entrepreneur always. Through this blog I share my passion for all things digital.

If you sell or wish to sell products or services online you might want to read my blog, check out my free CRO tools or follow me on social media.

Latest posts

View all posts

FEB 22

Building dynamic landing pages with Google Optimize

FEB 15

Introduction to the Growth Marketing Blueprint: the 9 pillars of growth

FEB 08

Should you invest in acquisition or CRO? Is that CRO thing worth it?

Growth Marketing Course

You want to learn how to grow your business online? Great, this course is made for you.

Above all else increasing your online revenue is a process. You can't expect significant results without the proper methodology, knowledge, and a truckload of hard work.

This course first describes the process, then provides the know-how you'll need to get traction: 9 pillars of growth, CRO & prioritization framework, step-by-step tutorials.

Take the FREE course

About me

I work from home - currently in Montpellier, France - and I’ve been working as a remote CRO freelancer for 10 years. To me there is nothing more satisfying than telling a client: “from now on you’ll get double the revenue every month”.

I have increased conversions & maximised revenue for big brands & startups alike, across many industries. I focus on digital businesses: eCommerce (Shopify, Magento, etc.), online services & platforms, SaaS & other digital products.

I co-founded and currently manage happyWeb, a web agency that provides growth marketing & CRO services for agencies. I also started 2 SaaS businesses.

My skillset

Buying/conversion psychology, CRO theory & process
AB/AI testing know-how - I have implemented more than 500 tests
Data collection / interpretation (Google Analytics, Tag Manager)
Conversion-focused design principles, UX-UI wireframing
Persuasive writing - I'm no copywriter but I can write to convert
Coding - I handle frontend development well (html, css, javascript)
Inbound marketing - traffic generation with a focus on social media
Communication & project management: I have hired, trained & managed a team of savvy web experts for many years

Hobbies

I love listening to audiobooks (2-3 books a week) & rock music (check out my favorite band FT Island!), writing fiction (although I am seriously bad at it) & traveling (though I haven't been able to travel lately...).

Growth marketing services

I take 2 or 3 client engagements at a time, no more. Each engagement lasts 3 to 6 months. I only work with 7-figure (and up) businesses. I increase eCommerce conversion rates for sites selling products or services online (e.g. Shopify, Magento, etc.).

I provide growth strategy and execution, with thorough research and high velocity testing to get traction fast.

I don't hold back. I give each and every client my total attention.

Check out my growth marketing services

Thomas Porhel ♦ Growth Marketing Strategist