growth roadmapThomas Porhel ♦ CRO Expert, Agency Manager, Small Business Owner
👉 Growth Marketing Services for eCommerce Sites 👈
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I use marketing research, CRO and data science to increase your bottom line.
I've optimized 200+ websites over the course of 10 years. I spent 8 years as CRO lead for several agencies, for whom I launched 1000s of tests. I've helped CAC40 brands as well as small businesses (at every stage of growth) identify growth opportunities, then execute plans for accelerated growth.
I am always experimenting with the latest conversion tactics to increase my clients’ bottom lines. The most recent being the use of machine learning to generate bigger conversion uplifts in shorter time spans.
I will solve your conversion problem. I manage everything from strategy to coding. I guarantee a positive ROI or your money back.
What it takes to grow your brand
I provide the following Growth marketing services:
Growth
Strategy
I examine your business model and identify opportunities for growth at every level of your business.
Conversion
Optimization
I analyze your funnel performance then test and implement tactics to increase your conversion baseline.
Data
Science
I audit and consolidate your data pipelines so you don't have to rely on guesswork to pilot your business.
Growth Strategy
« If you are not willing to risk the unusual, you will have to settle for the ordinary. » - Jim Rohn
Advanced Analytics
Very short one-line description for growth diagnostic
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User Research
Very short one-line description for growth diagnostic
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Brand Development
Very short one-line description for growth diagnostic
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Conversion Audit
Very short one-line description for growth diagnostic
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Conversion Optimization
« I have not failed. I've just found 10,000 ways that won't work. » - Thomas A. Edison
Data Science
« If you can't measure it, you can't improve it. » - Peter Drucker
Google Analytics Audit
Very short one-line description for growth diagnostic
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Data Measurement & Instrumentation
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Google Tag Manager template to collect and send data to a custom-built data pipeline.
KPI Dashboards
Very short one-line description for growth diagnostic
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Sample dashboard built in Google Data Studio to vizualise data from custom pipeline.
Massive Growth Acceleration Program
Supercharge your growth and reach new heights within a few months
Text goes here.
What a typical engagement looks like
3 steps to reach the next stage of growth together
You may also contract me for specific services, please refer to the list of growth marketing services I provide.
Case study: +21% quotes in 30 days
By removing all distractions to the main goal (« get a quote »), improving copy and directing the eye flow toward the form as well as using only 1 mandatory field, the submission rate of this form increased by 21%.
The Spanish Group is a US-based company providing professional translation services for English and Spanish speakers.
Their website thespanishgroup.org provides a secure environment for visitors to order professional translations online. They position themselves as a super-fast service and visitors have the option to select « same day delivery » when they order.
When reviewing the heatmaps for the quote generation form (and watching how visitors interacted with it via session recording) I noticed that visitors were dropping out mid-process; indeed visitors started filling out the form but fewer and fewer visitors were entering information as we neared the bottom of the form.
Additional statistical analysis confirmed what he suspected: the form was too long and some visitors weren't motivated enough to enter that much information to get a quote. Which meant we had 2 options: either we would work on increasing user motivation or we would make it easier for visitors to fill out the form.
I picked the latter as a first tentative solution to reduce form abandonment and increase form submissions. There are many ways to improve the user experience on forms. After carefully considering several options Paul decided to go with 2 high-impact optimization tactics that worked for us many times in the past:
- Leverage the minimum input effect: the fewer fields visitors have to fill out the higher the submission rate is (based on research conducted by the Baymard Institute)
- Reduce distractions and increase focus: the clearer the eye flow toward the call to action the higher the conversion rate is (based on many A/B tests we conducted in the past)
We created a variation page based on my instructions; the following changes were applied to the control page:
- Conversion-oriented copy added above the fold
- Field labels changed and placed to the left of the field Distracting content removed from the page
- Call to action copy changed from « request confirmation » to « get a quote »
- Guarantees moved on the right side of the form for improved visibility
Finalise here => https://happyweb.io/about/case-study.pdf (before / after for the graphs? + change color from green to blue or purple + captions on/under images, e.g. Before / After
Client testimonials
Start with a Growth Diagnostic
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